After the launch this week of iOS 11, which was more about backend developement of the Apple Mobile Operating System than the visual language. It does though give cues as to what might be coming in future iterations of iOS.
In 2013 Apple turned the visual language of iOS on its had with the release of iOS 7. The visual language moved from the skeuomorphic design that had been in place since the launch of the iPhone, to a cleaner and often termed ‘flatter’ 2D design language. For some the step to iOS 7 was too much, with the move to a grid system, rounded corners and thinner typography. The move was derided by many for being not as accessible overall, especially for users with visual impairments or older eyesight.
With the total reworking of Apple Music’s visual language in iOS 10, there were a number of style changes, which incorporated larger typography, thick fonts as well as more contrast in the over ui.
The iOS 11 App Store continues the design theme set out in iOS 10 for Apple Music as Apple reworked the Stores ‘look and feel’ to the App Store. The Apple PodCast App will also undergo a redesign along the lines of the Apple Music App.
App Developers should study the new visual language coming out of Cupertino and ensure their Apps understand how to make the best use of the new styles into their Apps making sure they develop excellent app design and what it should look like.